B&B Market becomes Nomadia!

Nomadia, the European leader in SaaS solutions for mobile professionals, is strengthening its growth strategy with the acquisition of B&B Market, a specialist in the analysis and rationalisation of operational and commercial data. With this merger, Nomadia offers a complete range of intelligent mobility solutions to meet the needs of field salespeople: CRM SFA, sectorisation, sales performance consulting…

Nomadia's expertise for field sales forces

An enhanced value proposition

Nomadia is not just a merger of companies, but a convergence of shared values. We focus on integrity, innovation and commitment to our customers to provide high quality solutions that meet their needs.

We are committed to turning mobility into an asset for our customers. To achieve this, we offer a range of feature-rich solutions and services. Our applications are easy to use, allowing our customers to be more productive. We work closely with our clients to understand their unique needs and provide them with customised solutions that meet their expectations.

Viewing mobility as an opportunity rather than a constraint, we believe that intelligent mobility can be an innovative and responsible competitive enabler for businesses. By offering efficient mobility solutions that focus on the well-being of their employees, companies can better meet the needs of their customers.

As an environmentally responsible company, we are committed to helping our customers manage and optimise their business in a sustainable way. We therefore offer intelligent solutions that help them to meet their own environmental challenges. At Nomadia, we are proud to contribute to a more sustainable future for all by offering mobility solutions that meet our customers' needs while being environmentally friendly.

Access to our business expertise

Our cloud-based CRM solutions are ready to use and scalable. They are therefore suitable for different sectors of activity.

CRM and sales force automation

Our sales force control solution is designed to meet the specific needs of sales channel optimisation. It provides daily support to your field teams by adapting its functionality to the challenges and requirements of your industry. With this solution, you can optimise the performance of your sales force, improve your inventory management and maximise your results. It allows you to monitor and manage your performance in real time, using accurate data to help you make informed decisions.

Tailor-made solutions

We are experts in scalable CRM solutions and have extensive expertise in consumer goods and selective retailing. Our asset management solutions help our clients control the implementation and management of their outreach operations while monitoring the performance of their sales force and field resources. We tailor solutions to meet the unique needs of each client, using state-of-the-art tools and in-depth expertise to ensure effective implementation. As a result, we provide solutions that maximise our customers’ productivity and improve their profitability.

Commercial optimisation

Our promotion management tool is designed to optimise the commercial efficiency and increase the profitability of our clients’ promotional plans. With a fully integrated solution, customers can reduce the complexity of their processes. The promotion management tool allows the organisation and management of promotional activity for consumer goods and selective distribution. Using this solution, our clients can track the entire promotional process from planning to implementation, allowing them to better understand the results of their promotional efforts.


Our Geomarketing expertise offers our clients a considerable strategic advantage. It allows their sales and marketing teams to view sales performance at various scales such as a sector, catchment area or point of sale, while customising the information available on each interface. With this solution, our clients can also identify territories with potential or timely competitive interactions, giving them a better understanding of their market and a competitive edge. Our Geomarketing expertise provides our clients with the tools to make more informed decisions and optimise their commercial performance.

Sales area management

Sales area management allows companies to assess the impact of changes in sales force coverage, such as shop additions or deletions, transfers between areas, or sales pressure. This allows our customers to run their own simulations to determine how these changes will affect different workloads, enabling them to make informed decisions and maximise their operational efficiency. Using our solution, you can plan and manage your sales force, while optimising your resources and improving your profitability.

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