Logistics Flow Mapping or How to Optimize Your Flows

Logistics flow mapping, often overlooked but essential, proves to be the ultimate tool for optimizing logistics operations, reducing costs, and delivering an exceptional customer experience. From its definition to implementation, we provide you with advice for optimizing your logistics flows in your business.

Logistics Flow Mapping: Definition

What is a logistics flow?

In its simplest sense, a logistics flow represents the movement of goods, information, and services within a supply chain or company. It encompasses all stages, from initial production or sourcing to the final delivery to the customer. Logistics flows include transportation, storage, handling, and the data management that accompanies them. Efficient management of logistics flows is a necessity to reduce costs, improve service quality, and increase customer satisfaction. This is where logistics flow mapping comes into play.

flux logistique definition

What is logistics flow mapping?

Logistics flow mapping is a visual methodology that provides a clear and understandable representation of the various flows involved in a logistics chain. It offers an overview of processes, dependencies, and interconnections between different links in the supply chain.

This graphical representation enables logistics managers to better understand how products and information flow within their organization. It also facilitates the identification of bottlenecks and potential inefficiencies.

By combining logistics flow mapping with a geolocation system, companies can not only track the real-time location of their goods but also optimize delivery routes, reduce waiting times, and minimize transportation costs. This synergy between flow mapping and geolocation greatly contributes to overall logistics performance improvement.

What are the types of logistics flows?

Internal Flows (Production Flows):

Internal flows, also known as production flows, encompass all activities related to the movement of materials within the company throughout its manufacturing and transformation processes. These operations include several key aspects:

  • Raw Material Storage: This involves managing the inventory of raw materials, receiving them, storing them, and tracking them to ensure they are available when needed in the production process.
  • Processing: This is the process of transforming raw materials into finished or semi-finished products. This may include steps such as cutting, assembly, manufacturing, and more.
  • Handling: Handling involves the physical movement of materials within the factory or company. This includes transporting raw materials to production areas, handling products in the manufacturing process, and transferring finished products to storage or distribution.

External Flows:

External flows, on the other hand, can be divided into two distinct categories:

  • Supply Flows:

These flows are located upstream in the production chain. They encompass the movement of materials from suppliers to the company’s warehouse. Activities related to supply flows are crucial to ensuring that the company has the raw materials needed for production. This includes order management, material reception, quality control upon receipt, and transportation to the warehouse.

  • Distribution Flows:

Distribution flows, on the other hand, are located downstream in the production chain. They involve the movement of finished or semi-finished products from the company’s warehouse to the end customer. Activities related to these flows include order preparation, product packaging, transportation to points of sale or customers, and managing returns if necessary.

préparation commande

Logistics Flow Mapping: What are the Benefits?

The primary value of logistics flow mapping lies in its ability to provide complete visibility into all logistics operations. With this overview, managers can monitor the real-time movement of goods, identify bottlenecks, and anticipate potential issues. This allows for resource management optimization and quick responses to unforeseen changes.

Logistics flow mapping also significantly reduces operational costs. By identifying inefficiencies and waste, companies can take targeted corrective actions. Furthermore, by optimizing routes and processes, they reduce transportation costs, minimize inventory levels, and maximize the utilization of human resources.

For companies aiming to offer a high-quality customer experience, logistics flow mapping is a valuable asset. By streamlining flows, delivery times are shortened, errors are reduced, and product traceability is enhanced. The result is increased customer satisfaction and a reinforced market reputation.

Logistics flow mapping provides a robust database for decision-making. By analyzing the collected data, leaders can make informed and strategic decisions for the future of their company. This helps align logistics operations with overall business objectives and stay competitive in an ever-evolving environment.

Finally, logistics flow mapping allows companies to adapt to current and future challenges. Whether it’s responding to unforeseen disruptions, demand fluctuations, or changing regulations, this flexible approach provides the tools needed to remain agile and proactive.

How to Establish Logistics Flow Mapping?

  • Identify Your Specific Needs

Before you start mapping flows, it’s essential to clearly define your needs and objectives.

    • What geographical information is essential for your business?
    • What processes do you want to optimize through geolocation?

By answering these questions, you can steer your mapping in the right direction.

  • Choose Relevant Data

The quality of a flow mapping depends on the data you collect. Ensure you select geospatial information relevant to your business. This may include the location of your resources, customers, competitors, or even environmental data. The more accurate and useful your data, the more effective your geolocation system will be.

  • Use Appropriate Tools

Choosing the right tools is crucial for creating an effective logistics flow mapping. There are numerous software solutions available on the market that allow you to visualize and analyze your geospatial data. Ensure you select tools that are compatible with your geolocation system and easy for your team to use.

Mastery of logistics flows enables: Improved customer satisfaction


Better performance for the company

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  • Real-time Integration

For dynamic flow mapping, real-time data integration is essential. This allows you to track movements and changes on the ground as they happen. This enables you to make more informed decisions and respond quickly to potential issues.

  • Ensure Data Security

Geolocation involves collecting and processing sensitive data. Implement robust security measures to protect this information, including restricted access to sensitive information and compliance with relevant regulations.

  • Train Your Team

Effective flow mapping is only possible if your team knows how to use it. Conduct training sessions to familiarize your team with the tools and geospatial data. The more comfortable they are with the system, the more they can benefit from it in their daily work.

  • Evaluate and Adjust Continuously

Lastly, remember that flow mapping is an evolving process. Regularly monitor its effectiveness and be prepared to make adjustments based on changes in your needs and your business. Adaptability is the key to success in geolocation.

When to Establish Flow Mapping?

  • When the Complexity of Your Supply Chain Increases

As your business grows, the supply chain can become increasingly complex. Multiple suppliers, diverse delivery routes, and dispersed inventory can make logistics management challenging. If you see that the complexity of your supply chain is increasing, it’s the ideal time to consider logistics flow mapping. This in-depth analysis will help you visualize your operational steps clearly and identify potential optimization points.

  • When Logistics Costs Become Uncontrollable

Logistics costs can represent a significant portion of a company’s expenses. If you notice that these costs are increasing disproportionately to your growth, it’s time to take action. By optimizing your supply chain, you can reduce expenses while maintaining service quality.

  • When Customer Demand Evolves

Customer expectations are constantly changing, whether it’s related to delivery times, product customization, or real-time tracking. To meet these changing demands, your supply chain needs to be flexible and responsive. Flow mapping allows you to identify the necessary adjustments to align your logistics processes with your customers’ new requirements.

evolution client

  • When Recurrent Problems Occur

If your company faces recurring logistical issues such as frequent delays, stockouts, or shipping errors, it’s time to take action. Logistics flow mapping will help identify the underlying causes of these problems and implement effective solutions to resolve them.

  • When You’re Considering Major Changes

If you’re planning to introduce new products, modify your distribution network, or expand into new markets, logistics flow mapping is an essential step. It will assist you in planning these changes strategically, anticipating their impacts on your supply chain, and minimizing disruptions.