Sales organization: definition and advice

A good sales organization is of paramount importance to a company’s operational efficiency and effectiveness. We will advise you on how to optimize this to improve your sales and turnover.
[Interview] How do you restore your salespeople’s appetite for generating leads?

Nicolas Caron, co-founder of a leading sales training companies, is interviewed again on the occasion of the release of his new book.
The retail sector and the challenge of hyper-segmentation

Will the Covid-19 crisis and its fallout force convenience goods players to reconsider their options? 3 trends are particularly likely to have an impact.
[Interview] Consumer goods: the drivers that can boost sales performance…

All about the challenges that Consumer Goods Sector is currently facing in markets where consumers and distributors are redefining the rules of play….
Are the days of mobile sales teams numbered?

Something you hear these days is that the job of on-the-road selling is on the way out. Inefficient, costly, no longer appropriate for selling into today’s hi-tech environment and the realities of the current marketplace, is the travelling salesman really doomed to extinction? Don’t speak too soon!
3 good reasons to start geoptimizing your sales force

When you discover that mobile sales forces spend one 3rd of their time on the road, you see that optimizing travel is key to the sales team performance. Over and above savings in travel time and cost, geoptimizing the administration and operation is a powerful lever for achieving sales targets.
Understanding the daily challenges your teams face is vital if solutions are to be found…

Are you considering implementing systems to optimize routing and operational management of your mobile forces in your company? Setting out on such a project requires you to fully comprehend the current situation to ensure optimum conditions are in place for finding the right solution.