The retail sector and the challenge of hyper-segmentation
Will the Covid-19 crisis and its fallout force convenience goods players to reconsider their options? 3 trends are particularly likely to have an impact.
How to build an effective sectorization
The performance of mobile teams depends on the quality of the sectorization. The way a territory of action is assigned to each mobile resource or team determines how efficient operations on the ground will be, and, as a result condition the ability of the various actors to achieve their objectives.
