[Interview] Consumer goods: the drivers that can boost sales performance…
All about the challenges that Consumer Goods Sector is currently facing in markets where consumers and distributors are redefining the rules of play….
Point Of Sale networks: the solutions geoptimization can bring to the omnichannel challenge
While cross-channel was the buzz word, omnichannel is emerging on the lips of retailers, requiring strategy unification and a restructuring around the customer.
Market sectorization: how to reconcile a theoretical ideal with ground truth
Sectorizing means creating balanced territories according to activity indicators. Algorithms are developed to provide optimal sectorization.
