Guide and inventory of the 2024 retail sales force

Discover how to optimize the mobility of your sales forces
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State of play and prospects of retail sales forces 2024

As a player in the consumer goods market, the presence of your brands in mass distribution is essential, if not vital. Your field sales force acts daily in store to maximize the impact of your products on the shelf and develop your market share.

This white paper highlights Nomadia’s 2021 and 2023 surveys of national sales managers to identify the key issues facing companies in the sector :

  • Are the numbers down ?
  • More and more sales promoters ?
  • Plans of visit to evolve ?

Our answers to your questions

Find answers to frequently asked questions.

Yes, all the Nomadia white papers can be downloaded for free on the website.

To download a white paper, just click on the one that interests you and you will be redirected towards a download form After having left us your contact details, you will receive an e-mail, at the address you indicated in the form, containing a link to consult the white paper that you have chosen.

Yes, you can download several white papers from the website All you have to do is to fill out the form associated with each available white paper.

If, after submitting a form requesting a white paper on our website, you don’t receive the e-mail containing the consultation link for the white paper, you should check the spam folder of your mailbox. If you can’t find our e-mail, you can contact