Sales organization: definition and advice

A good sales organization is of paramount importance to a company’s operational efficiency and effectiveness. We will advise you on how to optimize this to improve your sales and turnover.
[Interview] How do you restore your salespeople’s appetite for generating leads?

Nicolas Caron, co-founder of a leading sales training companies, is interviewed again on the occasion of the release of his new book.
Business efficiency – time for a makeover?

Why not re-boot on a solid basis, equipped with the tools to define realistic objectives, and simplify the daily lives of your sales reps?
[Interview] Continuous optimization of sales sectors and portfolios – The testimonial of Française des Jeux

Anaïs Combes, Project Manager at FDJ, reflects on the organization and tools put in place to create, optimize, and update field sales staff portfolios.
The retail sector and the challenge of hyper-segmentation

Will the Covid-19 crisis and its fallout force convenience goods players to reconsider their options? 3 trends are particularly likely to have an impact.
[Interview] Consumer goods: the drivers that can boost sales performance…

All about the challenges that Consumer Goods Sector is currently facing in markets where consumers and distributors are redefining the rules of play….
Point Of Sale networks: the solutions geoptimization can bring to the omnichannel challenge

While cross-channel was the buzz word, omnichannel is emerging on the lips of retailers, requiring strategy unification and a restructuring around the customer.
Between tradition and modernity: being effective in business today. Interview with Nicolas Caron

The dividends of business efficiency are crystal clear for Nicolas Caron! Passionate about the Sales sector, in 2003 he co-founded the sales training and consultancy business Halifax Consulting. Every year, they work with thousands of sales professionals from international market-leading companies all over Europe, Asia and North and South America. Once we had seen his […]
Geocoding: pre-treating address data to be used in analysis, display, and spatial optimization applications

Geocoding is a complex tool but essential to the development of your project, it allows to optimize the management and analysis of your datas.
Are the days of mobile sales teams numbered?

Something you hear these days is that the job of on-the-road selling is on the way out. Inefficient, costly, no longer appropriate for selling into today’s hi-tech environment and the realities of the current marketplace, is the travelling salesman really doomed to extinction? Don’t speak too soon!